Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation

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Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation

This study aims at investigating the challenges faced by traditional medium scale Indian retail businesses while they are making their way to digital transformation of their businesses and give recommendations for successful implementation of digitization by overcoming these challenges. Qualitative...

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Bibliographic Details
Main Author:	Bagga, Simran
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36725/

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