Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation
This study aims at investigating the challenges faced by traditional medium scale Indian retail businesses while they are making their way to digital transformation of their businesses and give recommendations for successful implementation of digitization by overcoming these challenges. Qualitative...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36725/ |