Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation
This study aims at investigating the challenges faced by traditional medium scale Indian retail businesses while they are making their way to digital transformation of their businesses and give recommendations for successful implementation of digitization by overcoming these challenges. Qualitative...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2016
|
| Online Access: | https://eprints.nottingham.ac.uk/36725/ |
| _version_ | 1848795336147992576 |
|---|---|
| author | Bagga, Simran |
| author_facet | Bagga, Simran |
| author_sort | Bagga, Simran |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study aims at investigating the challenges faced by traditional medium scale Indian retail businesses while they are making their way to digital transformation of their businesses and give recommendations for successful implementation of digitization by overcoming these challenges. Qualitative research was conducted which involved taking interviews from retail business owners in India. The interviews involved asking their views on digital scope in their sector, practical challenges they face during new technology use and why do they have a level of resistance towards ‘digital. |
| first_indexed | 2025-11-14T19:30:28Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-36725 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T19:30:28Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-367252022-01-24T17:34:50Z https://eprints.nottingham.ac.uk/36725/ Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation Bagga, Simran This study aims at investigating the challenges faced by traditional medium scale Indian retail businesses while they are making their way to digital transformation of their businesses and give recommendations for successful implementation of digitization by overcoming these challenges. Qualitative research was conducted which involved taking interviews from retail business owners in India. The interviews involved asking their views on digital scope in their sector, practical challenges they face during new technology use and why do they have a level of resistance towards ‘digital. 2016-09-15 Dissertation (University of Nottingham only) PeerReviewed application/pdf en https://eprints.nottingham.ac.uk/36725/1/Almost%20final%20draft-3-2.pdf application/pdf en https://eprints.nottingham.ac.uk/36725/2/TO%20mail%20final%20draft.pdf Bagga, Simran (2016) Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation. [Dissertation (University of Nottingham only)] (Submitted) |
| spellingShingle | Bagga, Simran Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title | Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title_full | Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title_fullStr | Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title_full_unstemmed | Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title_short | Challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in Indian retail companies and their successful implementation |
| title_sort | challenges faced in bringing a comprehensive digital transformation in customer relationships and internal processes in indian retail companies and their successful implementation |
| url | https://eprints.nottingham.ac.uk/36725/ |