Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective

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Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective

Since the luxury market has experienced a great growth in the last two decades, luxury consumer research is still a field, which does not have enough research. Researchers in this field point out that luxury goods are a great way to show consumer’s status and wealth, but it includes rarely the aspir...

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Bibliographic Details
Main Author:	Zenginer, Melis
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Brand Management Brand Loyalty Conspicuous Luxury Behaviour Luxury Self-directed Luxury Behaviour Self-Determination Theory
Online Access:	https://eprints.nottingham.ac.uk/36696/

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