Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective
Since the luxury market has experienced a great growth in the last two decades, luxury consumer research is still a field, which does not have enough research. Researchers in this field point out that luxury goods are a great way to show consumer’s status and wealth, but it includes rarely the aspir...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36696/ |