The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions

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The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions

There has been a wide range of research prior to this study which suggested that storytelling advertisements have implications upon consumers, however the relationship between extreme emotions and rhetoric storytelling has been less emphasised by researchers. This study aims to examine whether rheto...

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Bibliographic Details
Main Author:	Kayani, Junaid
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36686/

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