The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions
There has been a wide range of research prior to this study which suggested that storytelling advertisements have implications upon consumers, however the relationship between extreme emotions and rhetoric storytelling has been less emphasised by researchers. This study aims to examine whether rheto...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36686/ |