Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival

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Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival

Tourism has rapidly grown into the world’s largest service sector industry as the business of attracting visitors and catering to their needs. Events such as festivals are a significant motivator of local tourism. Meanwhile, with the growing number of festivals and intense competition in the tourism...

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Bibliographic Details
Main Author:	liu, dingling
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Festival Branding; Visual promotional materials; Nottingham Riverside Festival
Online Access:	https://eprints.nottingham.ac.uk/36680/

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