Visual Promotional Materials in Festival Branding: A Case Study of Nottingham Riverside Festival
Tourism has rapidly grown into the world’s largest service sector industry as the business of attracting visitors and catering to their needs. Events such as festivals are a significant motivator of local tourism. Meanwhile, with the growing number of festivals and intense competition in the tourism...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36680/ |