Understanding of Chinese Young Female Self-gift Consumer Behaviour under negative relationship problems circumstances

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Understanding of Chinese Young Female Self-gift Consumer Behaviour under negative relationship problems circumstances

ABSTRACT Purpose This research aims to have a clear scope of young female self-gift consumer behaviour (SGCB) in China, particularly under the negative relationship problems circumstances. It also involves the cultural influence on the nature, motivations and following emotions of SGCB. Approach...

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Bibliographic Details
Main Author:	Wu, Tianyu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36658/

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