Understanding of Chinese Young Female Self-gift Consumer Behaviour under negative relationship problems circumstances
ABSTRACT Purpose This research aims to have a clear scope of young female self-gift consumer behaviour (SGCB) in China, particularly under the negative relationship problems circumstances. It also involves the cultural influence on the nature, motivations and following emotions of SGCB. Approach...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36658/ |