A study measuring the effects of customer empowerment in co-creation

QR Code

A study measuring the effects of customer empowerment in co-creation

This study aimed to examine to what extent different types of customer empowerment effects consumers attitudes towards products and how this influences their behavioural intentions towards the product. Behavioural intentions under investigation are purchase intentions, word of mouth, and willingness...

Full description

Bibliographic Details
Main Author:	Gregory, Alex
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36637/

Similar Items

A study of customer value co-creation in fashion industry: A consumer perspective
by: Chan, Yan Yee Ashley
Published: (2010)

Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm
by: Wu, YanYan
Published: (2010)

Effectual customer co-creation in the fuzzy front end of new product development
by: Ko, Gui Han
Published: (2017)

Customer learning for value creation
by: Bailey, James Andrew
Published: (2014)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium?
by: LI, Yingnan
Published: (2015)

The effect of co-creation experience on outcome variable
by: Mathis, E., et al.
Published: (2016)

Youth empowerment through humanising entrepreneurship education programme in Afghanistan for jobs creation
by: Wasiq, Shafiullah, et al.
Published: (2019)

Co-creation in living labs
by: Hagy, S., et al.
Published: (2016)

Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés
by: Ling, Esther Sii Wei
Published: (2023)

The impact of customer value co-creation and relationship quality on relationship equity : personality traits as a moderator
by: Nor Asiah Omar,, et al.
Published: (2018)

CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET
by: Santos, Roberta
Published: (2010)

Co-creation of Radical Innovations in Networks
by: DAchiardi, Luis
Published: (2010)

A living lab co-creation environment exemplifying factor 10 improvements in a city district
by: Rosado, L., et al.
Published: (2015)

The Impact of Consumer Empowerment on Customer Satisfaction in Banking
by: Abubakar Ally, Ahmed Baalwy
Published: (2014)

Customer empowerment and relationship outcomes in healthcare consultations
by: Ouschan, Robyn, et al.
Published: (2006)

In search of a reciprocal relationship in dessert cafés: linking customer perceived innovativeness to value co-creation behavior
by: Ling, Esther Sii Wei, et al.
Published: (2023)

Co-Creation As A Moderator Between Social Media Marketing Activities And Trust On Smes’ Customers Purchase Intention
by: Saad, Ebtiessam Ali Labib
Published: (2019)

An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation
by: Shen, Yaqiong
Published: (2017)

The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China
by: Jin, Yang
Published: (2020)

Exploring the impact of e-WOM on customer purchasing intention and co-creation of adults who use Taobao
by: Feng, Mengyi
Published: (2018)

Value Co-Creation Dimensions: Their Effect On Satisfaction Of Cooperative Members
by: Yusman, Yacob, et al.
Published: (2016)

Value Co-creation in Service Innovation: Makermet Case Study
by: Safade, Lana
Published: (2015)

Do employees and customers understand their new roles for collaborative value co-creation in technology-driven service settings?
by: Kim, Jinkyung Jenny, et al.
Published: (2025)

Movement-based co-creation of Adaptive Architecture
by: Schnädelbach, Holger, et al.
Published: (2018)

Tension in a value co-creation context: a network case study
by: Tóth, Zsófia, et al.
Published: (2018)

The effects of emotional dissonance and employee's empowerment on service quality and customer satisfaction perception: customer level analysis
by: Ab Aziz, Yuhanis
Published: (2008)

Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks
by: Aldaihani, Faraj Mazyed Faraj
Published: (2021)

Tourists’ emotions as a resource for customer value creation, cocreation, and destruction: a customer-grounded understanding
by: Malone, Sheila, et al.
Published: (2017)

Examine the Role of Brand Experience in Value Co-creation.
by: Khachontantiphop, Phalida
Published: (2011)

An Investigation of Consumer Participation and Co-Creation Value in Facebook
by: Chiu, Yu-Ting
Published: (2010)

Social games as partial platforms for identity co-creation
by: Willson, Michele
Published: (2015)

Job Empowerment and Customer Orientation of Bank Employees in Kuching, Malaysia
by: Zorah, Abu Kassim, et al.
Published: (2012)

Factors affecting value co-creation effectiveness in digital library service quality
by: Moses, Golooba, et al.
Published: (2017)

The value co-creation process of sport live-streaming services
by: Zhang, Sining
Published: (2020)

Uncovering the sports livestreaming platform value co-creation process
by: Liu, Haoyu
Published: (2023)

Customer value creation for the emerging market middle class: perspectives from case studies in India
by: Sharmelly, Rifat, et al.
Published: (2021)

EXPLORATORY STUDY OF THE CO-CREATION OF VALUE FOR LUXURY BRAND OWNERS: USING SOCIAL MEDIA
by: Pattie, Ben
Published: (2011)

The antecedents and consequences of value co-creation behaviors in a hotel setting: a two-country study
by: Roy, Sanjit K., et al.
Published: (2019)

EVALUATE THE SERVICES IN UK HEALTHCARE INDUSTRY AND SUGGEST WAYS FOR BETTER INTEGRATION AND VALUE CO CREATION BETWEEN CUSTOMERS AND SUPPLIERS: A GE HEALTHCARE PERSPECTIVE
by: Tiwari, Padmanabh
Published: (2010)