A study measuring the effects of customer empowerment in co-creation
This study aimed to examine to what extent different types of customer empowerment effects consumers attitudes towards products and how this influences their behavioural intentions towards the product. Behavioural intentions under investigation are purchase intentions, word of mouth, and willingness...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36637/ |