An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption

QR Code

An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption

The research was undertaken due to the fact that the impact of globalisation and commercialization from the Western culture has changed young Thai Generation Y consumers’ perspectives about the luxury fashion products. They have positive attitudes towards luxury fashion goods consumption and thus, i...

Full description

Bibliographic Details
Main Author:	Patrungsee, Jittiporn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Luxury fashion consumption Thai Generation Y consumers luxury fashion product
Online Access:	https://eprints.nottingham.ac.uk/36634/

Similar Items

A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry
by: Piliu, A.
Published: (2017)

Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
by: Pasuhirunnikorn, Nantanut
Published: (2017)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials
by: Yaneva, Mihaela
Published: (2015)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET
by: QIAN, WENJUN
Published: (2010)

Placing fashion: art, space, display and the building of luxury fashion markets through retail design
by: Crewe, Louise
Published: (2015)

In Fashion: Venues for Sybaritic Parades in Italy and Beyond
by: Condello, Annette
Published: (2012)

Uniqueness and status consumption: how luxury goods companies entice the young
by: Marchegiani, Chris, et al.
Published: (2009)

Interpreting Consumer Motivations for Luxury Consumption: An Application of the Zaltman Metaphor Elicitation Technique
by: Gao, Shijing
Published: (2018)

Consumers' need for uniqueness: evaluation of the ready to wear line of luxury brands
by: Latter, Chelsey, et al.
Published: (2010)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands?
by: YAO, LIYUE
Published: (2015)

Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2015)

Barriers to internationalisation of small and medium-sized enterprises (SMEs) in the Thai online fashion industry through social media
by: Turmratanasuwan, Tanawat
Published: (2018)

Purchasing Luxury Goods: consumer behaviour of international students in the UK
by: Sriviroj, Srichan
Published: (2007)

Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study
by: Tseng, YI-WEI
Published: (2016)

Purchasing Luxury Goods: consumer behaviour of international students in the UK
by: Srichan, Srichan
Published: (2007)

An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley.
by: LAMBERT, Claire
Published: (2015)

An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley.
by: LAMBERT, Claire
Published: (2015)

Targeting Gay Men in the Luxury Industry: An Exploratory Study
by: vallee, cindy
Published: (2008)

Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint
by: Symeonidou, Christina
Published: (2017)

Examining the role of luxury brands in ytopia
by: Marchegiani, Chris, et al.
Published: (2009)

Luxury chocolate: Is scarcer better? Retail shelf-displays and perceived scarcity
by: Hatton-Jones, Siobhan
Published: (2015)

The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
by: Trinh, V., et al.
Published: (2011)

Impact of the economic crisis on Greek Millennials' motivations to buy luxury brands and evaluation of premium products purchase frequency
by: Skiadopoulos, Evagoras
Published: (2017)

When virtual and material worlds collide: democratic fashion in the digital age
by: Crewe, Louise
Published: (2013)

Job Satisfaction and Retention Strategies for Generation-Y: Evidence from Thailand
by: Anuphanpisit, Rinrat
Published: (2016)

Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
by: Lee, Thomas, et al.
Published: (2012)

The sustainable fashion community of practice: leveraging sustainable fashion in the context of Covid-19
by: Forskitt, Rianna
Published: (2021)

A STUDY OF LUXURY GOODS MARKET IN INDIA
by: Indorewalla, Anahita K.
Published: (2008)

Sustainable Luxury: Understanding Motivations for Consumer Purchase Decisions and Strategies to associate Brand Image with Sustainability
by: Agarwal, Manil
Published: (2011)

Fashion waves in information systems research and practice
by: Baskerville, Richard, et al.
Published: (2009)

Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective
by: Zenginer, Melis
Published: (2016)

The role of lawfulness and legality toward purchasing counterfeits of luxury brands
by: Dix, Steve, et al.
Published: (2008)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
by: Goi, Chai
Published: (2015)

An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry
by: Bass, Chloe
Published: (2016)

Counterfeits of luxury branded products: what are the predictors and purchase intentions
by: Phau, Ian
Published: (2010)

Opal Entrepreneurship: Indigenous Integration of Sustainable Luxury in Coober Pedy
by: Condello, Annette
Published: (2018)