An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption
The research was undertaken due to the fact that the impact of globalisation and commercialization from the Western culture has changed young Thai Generation Y consumers’ perspectives about the luxury fashion products. They have positive attitudes towards luxury fashion goods consumption and thus, i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36634/ |