The effects of Corporate Social Responsibility (CSR) on Chinese consumers' buying behaviour in Dairy Industry

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The effects of Corporate Social Responsibility (CSR) on Chinese consumers' buying behaviour in Dairy Industry

There have been substantial researches investigating the effects of corporate social responsibility (CSR) on corporate financial performance and long-term economic well-being. However, relatively little of researches or studies have been conducted based on the correlation of CSR and consumer behavio...

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Bibliographic Details
Main Author:	SU, YI-Jie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Corporate social responsibility (CSR) consumer behaviour attitudes behavioural intentions consumers’ awareness and knowledge of CSR China
Online Access:	https://eprints.nottingham.ac.uk/36630/

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