The effects of Corporate Social Responsibility (CSR) on Chinese consumers' buying behaviour in Dairy Industry
There have been substantial researches investigating the effects of corporate social responsibility (CSR) on corporate financial performance and long-term economic well-being. However, relatively little of researches or studies have been conducted based on the correlation of CSR and consumer behavio...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36630/ |