Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase

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Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase

This dissertation aimed to answer the main research question: What are the motivations for Chinese overseas students to purchase luxury fashion products? After reviewing the literature, the motivation of luxury consumption mainly include social-oriented motivation and personal-oriented motivation (...

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Bibliographic Details
Main Author:	tang, yuxin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36594/

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