Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase
This dissertation aimed to answer the main research question: What are the motivations for Chinese overseas students to purchase luxury fashion products? After reviewing the literature, the motivation of luxury consumption mainly include social-oriented motivation and personal-oriented motivation (...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36594/ |