Consumer engagement of The Wildlife Trusts’ experiential campaign 30 Days Wild, and its contribution to organisational objectives

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Consumer engagement of The Wildlife Trusts’ experiential campaign 30 Days Wild, and its contribution to organisational objectives

This project describes The Wildlife Trusts (TWT) and the strategic question that remains unknown in regard to the effectiveness of their 30 Days Wild (30DW) experiential campaign. There is an increase in experiential marketing forming key parts of successful strategies within organisations acros...

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Bibliographic Details
Main Author:	Shutt, Jennifer
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36573/

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