Consumer engagement of The Wildlife Trusts’ experiential campaign 30 Days Wild, and its contribution to organisational objectives
This project describes The Wildlife Trusts (TWT) and the strategic question that remains unknown in regard to the effectiveness of their 30 Days Wild (30DW) experiential campaign. There is an increase in experiential marketing forming key parts of successful strategies within organisations acros...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36573/ |