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Customer engagement in social media based brand community

This study aims to explore the dimensions and motivations of customer engagement adapted to social media based brand community. To figure it out about how to enhance customer engagement, this study try to find out what are the communication aspects and tools that attract customer as well as help the...

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Bibliographic Details
Main Author:	ZHANG, Dina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Customer engagement Social media Brand community Marketing Brand equity
Online Access:	https://eprints.nottingham.ac.uk/36556/

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