Customer engagement in social media based brand community
This study aims to explore the dimensions and motivations of customer engagement adapted to social media based brand community. To figure it out about how to enhance customer engagement, this study try to find out what are the communication aspects and tools that attract customer as well as help the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36556/ |