Analysis of Wal-Mart’s Success in the Chinese Retail Market
Expanding into other countries can be a good way for companies to grow, as companies face more and more competitive business environment in the domestic market. Companies try to go abroad to find more resources and developmental opportunities. China, as an emerging Asian market attracts many retaile...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36546/ |
| _version_ | 1848795301198954496 |
|---|---|
| author | Chen, Chenwei |
| author_facet | Chen, Chenwei |
| author_sort | Chen, Chenwei |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Expanding into other countries can be a good way for companies to grow, as companies face more and more competitive business environment in the domestic market. Companies try to go abroad to find more resources and developmental opportunities. China, as an emerging Asian market attracts many retailers to invest. World retailers, like Wal-Mart of the US, Tesco of the UK and Carrefour of the France are all trying to expand in Chinese market. In fact, during these expansive processes, retailers may face a lot of unpredictable challenges. Ultimately, some retailers succeed, while some failed. This dissertation tries to analyze Wal-Mart’s success in China through comparing with the other two cases, which are Tesco’s failure in China and Wal-Mart’s failure in Japan. Through the whole dissertation, I will organize the whole research from several aspects, which may include internal factors within companies, external factors from foreign markets, and some strategies that are applied by companies in target markets. Finally, according to the data analysis, conclusions will be drawn in order to identify which factors and strategies are important for Wal-Mart’s success in Chinese retail market. |
| first_indexed | 2025-11-14T19:29:55Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-36546 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:29:55Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-365462017-10-15T12:45:05Z https://eprints.nottingham.ac.uk/36546/ Analysis of Wal-Mart’s Success in the Chinese Retail Market Chen, Chenwei Expanding into other countries can be a good way for companies to grow, as companies face more and more competitive business environment in the domestic market. Companies try to go abroad to find more resources and developmental opportunities. China, as an emerging Asian market attracts many retailers to invest. World retailers, like Wal-Mart of the US, Tesco of the UK and Carrefour of the France are all trying to expand in Chinese market. In fact, during these expansive processes, retailers may face a lot of unpredictable challenges. Ultimately, some retailers succeed, while some failed. This dissertation tries to analyze Wal-Mart’s success in China through comparing with the other two cases, which are Tesco’s failure in China and Wal-Mart’s failure in Japan. Through the whole dissertation, I will organize the whole research from several aspects, which may include internal factors within companies, external factors from foreign markets, and some strategies that are applied by companies in target markets. Finally, according to the data analysis, conclusions will be drawn in order to identify which factors and strategies are important for Wal-Mart’s success in Chinese retail market. 2016-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/36546/1/Chenwei%20Chen.pdf Chen, Chenwei (2016) Analysis of Wal-Mart’s Success in the Chinese Retail Market. [Dissertation (University of Nottingham only)] |
| spellingShingle | Chen, Chenwei Analysis of Wal-Mart’s Success in the Chinese Retail Market |
| title | Analysis of Wal-Mart’s Success in the Chinese
Retail Market |
| title_full | Analysis of Wal-Mart’s Success in the Chinese
Retail Market |
| title_fullStr | Analysis of Wal-Mart’s Success in the Chinese
Retail Market |
| title_full_unstemmed | Analysis of Wal-Mart’s Success in the Chinese
Retail Market |
| title_short | Analysis of Wal-Mart’s Success in the Chinese
Retail Market |
| title_sort | analysis of wal-mart’s success in the chinese
retail market |
| url | https://eprints.nottingham.ac.uk/36546/ |