Analysis of Wal-Mart’s Success in the Chinese Retail Market

Expanding into other countries can be a good way for companies to grow, as companies face more and more competitive business environment in the domestic market. Companies try to go abroad to find more resources and developmental opportunities. China, as an emerging Asian market attracts many retaile...

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Bibliographic Details
Main Author: Chen, Chenwei
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2016
Online Access:https://eprints.nottingham.ac.uk/36546/