The influence of online shopping reviews on customer purchase intention - The case of Alibaba online shop in China

The influence of online shopping reviews on customer purchase intention - The case of Alibaba online shop in China

This dissertation attempts to investigate the factors of customer online reviews influence customer purchase intention in the case of Taobao and Tmall, the most popular online shopping websites in China. Data was collected through a series of interviews with twenty individuals who have plenty of onl...

Full description

Bibliographic Details
Main Author: Guo, Meng
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2016
Online Access:https://eprints.nottingham.ac.uk/36514/

Similar Items

Similar Items