The influence of online shopping reviews on customer purchase intention - The case of Alibaba online shop in China
This dissertation attempts to investigate the factors of customer online reviews influence customer purchase intention in the case of Taobao and Tmall, the most popular online shopping websites in China. Data was collected through a series of interviews with twenty individuals who have plenty of onl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36514/ |