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An Investigation into Strategic Alliances and Their Effects on Brand Awareness: A Quantitative Study of the United States' Professional Sports Industry

The following study aims to answer the research question: In the United States professional sports industry, does the implementation of a strategic sports alliance affect the brand awareness of the teams involved? This was done by conducting exploratory research in two United States cities, one with...

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Bibliographic Details
Main Author:	Smith, Staceylyn
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36501/

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