An Investigation into Strategic Alliances and Their Effects on Brand Awareness: A Quantitative Study of the United States' Professional Sports Industry
The following study aims to answer the research question: In the United States professional sports industry, does the implementation of a strategic sports alliance affect the brand awareness of the teams involved? This was done by conducting exploratory research in two United States cities, one with...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36501/ |