Defining Fast Fashion and Exploring Consumer Generated
Metaphors around Fast Fashion. A ZMET Study

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Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study

Nowadays, most customers are fashion-conscious and the successful business model of fast fashion has attracted considerable attention from both the academic field and business field. However, in the past, most research referred to fast fashion focused on a supply chain related perspective, studies o...

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Bibliographic Details
Main Author:	Tseng, YI-WEI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Fast fashion consumer behaviour ZMET
Online Access:	https://eprints.nottingham.ac.uk/36499/

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