Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study
Nowadays, most customers are fashion-conscious and the successful business model of fast fashion has attracted considerable attention from both the academic field and business field. However, in the past, most research referred to fast fashion focused on a supply chain related perspective, studies o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36499/ |