Beauty ideals and Advertising values: A content analysis of 1950s and 1969s Number Seven printed advertisements.

This dissertation studies the advertising values and beauty ideals using the sample of 93 printed advertisement of Number Seven from 1950s to 1960s. The research reviews the opinions provided by various scholars involving the development of beauty ideals and advertising values.Also,it introduces th...

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Bibliographic Details
Main Author: Luo, shiyu
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2016
Online Access:https://eprints.nottingham.ac.uk/36435/