The Impact of Emotional Online Customer Experience On Online
Consumer Behaviour In Retail Industry

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The Impact of Emotional Online Customer Experience On Online Consumer Behaviour In Retail Industry

Customer experience has become a hot topic to marketers, practitioners and academics, and this concept has been studies in online context in many areas such as retail or service industry. In addition, e-retailers such as Amazon, some clothes retailers (H&M, Topshop) have paid more attention to t...

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Bibliographic Details
Main Author:	Yang, Na
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36433/

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