The Impact of Emotional Online Customer Experience On Online Consumer Behaviour In Retail Industry
Customer experience has become a hot topic to marketers, practitioners and academics, and this concept has been studies in online context in many areas such as retail or service industry. In addition, e-retailers such as Amazon, some clothes retailers (H&M, Topshop) have paid more attention to t...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
|
| Online Access: | https://eprints.nottingham.ac.uk/36433/ |