Marketing Analysis for Hive’s Entry in China
In 2013, China is the second largest retail market globally and Asia’s largest by contributing $3.4 trillion towards consumer economy. It’s retail market has become one of the most lucrative and rapidly growing market in the world (Ku, 2016). After US, China had contributed the largest market size i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36427/ |