Understanding experiences of Taiwanese young adults’ compensatory consumption in food

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Understanding experiences of Taiwanese young adults’ compensatory consumption in food

Food market has become more competitive in Taiwanese industry. The culture of “little happiness”, which has been advocated in Taiwan, strongly relates to compensatory consumption. The purpose of this research is to explore the experiences of Taiwanese young adults’ compensatory consumption in food....

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Bibliographic Details
Main Author:	Chen, Pin-Ru
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	compensatory consumption compensation food
Online Access:	https://eprints.nottingham.ac.uk/36327/

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