Understanding experiences of Taiwanese young adults’ compensatory consumption in food
Food market has become more competitive in Taiwanese industry. The culture of “little happiness”, which has been advocated in Taiwan, strongly relates to compensatory consumption. The purpose of this research is to explore the experiences of Taiwanese young adults’ compensatory consumption in food....
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/36327/ |