From theories to media: towards a generalization of business cultures The case of American and Japanese businesspersons
This study attempts to examine how cultural stereotypes on American and Japanese businesspersons, two national groups opposed in terms of cultural attributes, are represented and kept over time within the media. Further, how the media use cultural assumptions found in theories to generalize their re...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36299/ |