THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PURCHASING: A STUDY AMONG UNIVERSITY OF GHANA STUDENTS

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THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PURCHASING: A STUDY AMONG UNIVERSITY OF GHANA STUDENTS

Celebrities from sports or movies make an impact in advertising. This study uncovers the effectiveness of celebrity endorsements on purchasing with specific objectives set to examine the impact of celebrity endorsement on the buying decisions of students and to identify factors that influence effect...

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Bibliographic Details
Main Author:	CHIMSAH, MILLICENT SAMIRAH
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36136/

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