THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PURCHASING: A STUDY AMONG UNIVERSITY OF GHANA STUDENTS
Celebrities from sports or movies make an impact in advertising. This study uncovers the effectiveness of celebrity endorsements on purchasing with specific objectives set to examine the impact of celebrity endorsement on the buying decisions of students and to identify factors that influence effect...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36136/ |