An empirical investigation of consumers’ green purchase intentions: the roles of perceived green value and utilities of consumption

An empirical investigation of consumers’ green purchase intentions: the roles of perceived green value and utilities of consumption

The shift towards a green consumerism has been globally evident since the 1980s. Government, business and individuals have become increasingly aware of the concept of “green” to reduce the environmental footprint of goods and services. These movements have also spawned a dramatic increase in the num...

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Bibliographic Details
Main Author: Yuan, Ruizhi
Format: Thesis (University of Nottingham only)
Language:English
Published: 2016
Subjects:
Green consumerism
Online Access:https://eprints.nottingham.ac.uk/36126/

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