Motivational Factors of Impulse Purchase Behaviour: A Comparison between Gender, Online and Offline Context

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Motivational Factors of Impulse Purchase Behaviour: A Comparison between Gender, Online and Offline Context

As a result of an increase in internet access throughout the world, more and more consumers have either joined or experienced e-commerce market. Impulse purchase behaviour has been seen as a revenue driver for many businesses and this behaviour should be further investigated to understand consumer a...

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Bibliographic Details
Main Author:	Tangsiri, Tanaphan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36125/

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