Motivational Factors of Impulse Purchase Behaviour: A Comparison between Gender, Online and Offline Context
As a result of an increase in internet access throughout the world, more and more consumers have either joined or experienced e-commerce market. Impulse purchase behaviour has been seen as a revenue driver for many businesses and this behaviour should be further investigated to understand consumer a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36125/ |