Identity construction through online luxury consumption among young consumers

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Identity construction through online luxury consumption among young consumers

Social media has recently become an integral part of daily lives among individuals around the world. With this digital innovation, people have changed the way they consume products, express their identities, and communicate with each other. This study investigates how consumers construct identity th...

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Bibliographic Details
Main Author:	Karanapakorn, Varisara
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/36123/

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