Identity construction through online luxury consumption among young consumers
Social media has recently become an integral part of daily lives among individuals around the world. With this digital innovation, people have changed the way they consume products, express their identities, and communicate with each other. This study investigates how consumers construct identity th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2016
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| Online Access: | https://eprints.nottingham.ac.uk/36123/ |