Intensity of religious cues in Islamic financial products: Exploring the role of Religiosity and Self-reference

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Intensity of religious cues in Islamic financial products: Exploring the role of Religiosity and Self-reference

Despite the continuous increase in the intensity of religious imagery in advertising, a limited body of literature has tried to explore the influence of such efforts on consumer evaluations. Extant research investigated religious symbols in isolation from other relevant religious appeals while focus...

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Bibliographic Details
Main Author:	Ameen-Ud-Din
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Consumer behavior religious symbols religiosity self-reference advertising
Online Access:	https://eprints.nottingham.ac.uk/36046/

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