Intensity of religious cues in Islamic financial products: Exploring the role of Religiosity and Self-reference
Despite the continuous increase in the intensity of religious imagery in advertising, a limited body of literature has tried to explore the influence of such efforts on consumer evaluations. Extant research investigated religious symbols in isolation from other relevant religious appeals while focus...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/36046/ |