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Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector

The purpose of this thesis is to understand the impact of brand experience and brand image on consumers’ perceptions of trust in the context of the UK financial services sector. Since the financial crisis in 2008, trust has been an issue for financial services brands with scandals surfacing continu...

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Bibliographic Details
Main Author:	Moin, S.M.A.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2016
Subjects:	Brand name products Management Consumers Attitudes Trust Financial services industry Great Britain
Online Access:	https://eprints.nottingham.ac.uk/35972/

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