Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector
The purpose of this thesis is to understand the impact of brand experience and brand image on consumers’ perceptions of trust in the context of the UK financial services sector. Since the financial crisis in 2008, trust has been an issue for financial services brands with scandals surfacing continu...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2016
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| Online Access: | https://eprints.nottingham.ac.uk/35972/ |