Role of colour in packaging and affect on consumer purchase intention

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Role of colour in packaging and affect on consumer purchase intention

In today's consumption society, buyers are confronted with a substantial choice of product and in this way; the packaging plays important roles as it is a source of information. Packaging is a crucial aspect and consumer buying behaviour is based on packaging and its various elements. The purpo...

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Bibliographic Details
Main Author:	Jain, Pritesh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/35968/

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